A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea.
The Law of the Few
Word of mouth appeals have become the only kind of persuasion that most of us respond to anymore (p32).The success of any social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts (p 33): Connectors, Mavens, andSalesmen.
Connectors: People with a special gift for bring the world together (p38).
We don’t seek out friends. Proximity overpowers similarity; we associate with those who occupy the same spaces we do (p35).
A very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.
They manage to occupy many different worlds and subcultures (p47).
The acquaintance /“weak tie” – a friendly but casual social connection (p46).
The strength of weak ties represent a source of social power (p54)
Mavens: Information specialists or “Market Mavens” (p 59)
Often pay close attention to price/quality differences in products.
Mavens want to help - which turns out to be an awfully effective way of getting someone’s attention (p 67).
Mavens are databanks – they provide the message
Salesmen: Those with the skills to persuade us when we are unconvinced of what we are hearing (p69).
Salesmen often employ non-verbal persuasion, but this is not necessarily intentional (p79).
One some level, salesmen cannot be resisted.
To make sense, salesmen must be present of very near the arrival of new information, or else they would be too late to be effective.
I really enjoyed doing this Mind mapping. I have done allot of it in the past but never for a book i have read.