Assignment 3

In this assignment I had to put together a Bibliography of Books, Journals and Website on the themes of Networking, Marketing and more.

1) Caroline, C; Parsons, A.J; Rao, V; Zeisser M.P (1997). Journal article: ‘The Real Impact of Internet Advertising’. The Mckinsey Quarterly.

About how to invest marketing communication dollars on the Internet.

2) Chan-Olmsted, S.M (2002). Journal article: ‘Branding and Internet Marketing in the Age of Digital Media’, Volume: 46.

This is a journal article that covers branding and Internet marketing in the age of digital media.

3) Fisch Shalom, M (2001) ‘G is for growing’. Lawrence Erlbaum Associates

Thirty years of research on Children and Sesame Street.

4) Gobe, M (1991).'Emotional Branding: The New Paradigm for Connecting Brands to people'.

This Book gives the reading practical information about branding advertising in the world in today industries.

5) Hall, S; Rosenbery, C (2009). ‘ Get Connected: The Social Networking Toolkit for Business’. Jere L. Calmes.

This Book is about how to start social network for a new business.

6) Jesdanun, A (2008). Wall Street Journal launches social network. Available: http://www.msnbc.msn.com/id/26719416/ns/technology_and_science-internet/

This Internet page and the article within it is about the social network site of Facebook. This site is were you can interact with Friends and keep up to date with their news

7) Steinbock, D (2000). ‘The Birth of Internet Marketing Communications’. Quorum Books.

This is an Academic Book is written by an Academic researcher and consultant looking into changing the Marketplace to Marketspace.

My Website and Twitter

You can know look at my Work and contact me on: http://cdstewart.webs.com/

Twitter me on: https://twitter.com/cdzstewart

How does Interiors can relate to... ' The law of the Few'

Mind Mapping - The Tipping Point

A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea.

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• The Law of the Few
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• Word of mouth appeals have become the only kind of persuasion that most of us respond to anymore (p32).The success of any social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts (p 33): Connectors, Mavens, andSalesmen.
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• Connectors: People with a special gift for bring the world together (p38).
  • We don’t seek out friends. Proximity overpowers similarity; we associate with those who occupy the same spaces we do (p35).
  • A very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.
  • They manage to occupy many different worlds and subcultures (p47).
  • The acquaintance /“weak tie” – a friendly but casual social connection (p46).
  • The strength of weak ties represent a source of social power (p54)
• Mavens: Information specialists or “Market Mavens” (p 59)
  • Often pay close attention to price/quality differences in products.
  • Mavens want to help - which turns out to be an awfully effective way of getting someone’s attention (p 67).
  • Mavens are databanks – they provide the message
• Salesmen: Those with the skills to persuade us when we are unconvinced of what we are hearing (p69).
  • Salesmen often employ non-verbal persuasion, but this is not necessarily intentional (p79).
  • One some level, salesmen cannot be resisted.
  • To make sense, salesmen must be present of very near the arrival of new information, or else they would be too late to be effective.
  
  
  
  I really enjoyed doing this Mind mapping. I have done allot of it in the past but never for a book i have read.
  
  
  
  

Saturday the 26th of September

Bring on the weekend and the week.

It have been a day today so hopefully tomorrow and the rest of next week will also be good and interesting. Our Design Lecture of Friday was very interesting. I loved the games we had to do. I have already started to mind map the book Tipping point. Which should be posted within the next few days. when ever i look at things now, i am thinking what does that mean and do you now what i am saying: ' It doesn't mean anything.'LOL. This evening i went for a run with Amy Joe along the Tay Bridge in training for the TA military fitness and medical. I will be posting the Mind map soon.

Hello

Hello everyone,

This is my new blog page. I had to do this as part of my Design studies Work at Dundee college of Art. This week has been a in interesting week. I have been to the DCA to look around there exhibition that they have had on this week, it was a little weird. Yesterday i got mail and it was interesting: a new book called 'The power of Ten' (ten products by ten british product designers) and also a magazine called 'Departures' which had Interior design A to Z ( An alphabetic look at the latest trends, concepts, creations and inspiring designs from around the world).. Along with that my flat got the WIRED magazine for september and october. i really enjoyed looking at these.